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Business  »  Advertising
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Unique Details to Make Business Cards More Functional

By: Katrina Miller
Date Added : August 28, 2011 Views : 14
Rate Author : Current : 2.52 /5
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Aside from giving you a good introduction and first impression, your business cards should also serve as valuable materials. They should not be something people would only keep for the contact details alone. You can always add valuable details to them to make them more keep-worthy.

These days, anyone can create their own business card printing. With the introduction of the Internet, everyone can order their cards online. They simply have to create their own design, submit it and then place their order. In just a few days, their cards are on their hands. But you have to remember that with everyone else having their own business card, it is important that you make your stand out. You need to make your cards leave a lasting impression and give your people a reason to hold on to your card.

So, how do you make your cards get noticed? You can always go for a unique design and shape. This may cost you extra, but the investment will surely give you a good impression. There is, however, another way to make your cards eye-catching—by printing valuable details on them. This means adding additional information which you think people will be interested in. Some of these functional elements are:

- Discounts and coupons. People would want to get as much savings as they can get. If you can print a discount at the back of your card, you can surely entice the recipient to hold on to your card and use it before your offer expires. For instance, you can offer discount to first time customers or print a discount card that contains different amounts of discounts which people can use one every month. This is surely a great way to get your customers interested in your offerings.

- A map can also be a great addition to your cards. This will help people find your store easily. Be sure to add landmarks in your map or highlight fun spots to add pizzazz to your map. Perhaps your prospect can stop at a restaurant before he goes to your store.

- Tips, advices, or ideas are also a good addition to your cards. Think of a how-to tip or general advice that your customers and prospects will be interested in. Make sure the tip is interesting to encourage them to hold on to your card or display it.

- You can also consider including one or two images of the product you offer. This will help people get familiar with your offerings and your business as well. Just make sure that you include high resolution photos that will look impressive in your cards.

- You can also list down the services you provide at the back of your business card templates. You can enumerate it in bullet points to make it easier for people to understand. Keep in mind that there is not enough space in your cards to include a lot of details. Using bullet points will help you save space and put as many services as you want.

- You can also leave the back of your cards black or with a few lines to write notes. This can be written with important information about your or your business. When you want to write a personal note to the recipient, you can write it down at the back.


Katrina is aiming to become an author expert, that's why when she is not busy on her duty as a production manager she can be found writing about business card printing.

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