It is getting very common these days for businesses to send greeting cards to customers. Beyond just public relations or customer relations, the act of giving greeting cards is considered a marketing move for many of these firms. Now, before you go to your greeting card printer and do some custom greeting card marketing, you might want to first learn about the best marketing inserts for this kind of print today. Here is the list of the best and most basic ones that you can try out.

1. The “related” product – One of the more common types of marketing inserts that you can put in your business greeting cards is the “related product” insert. This involves adding marketing statements within the greeting card that promotes product or services that is related to the “occasion” of the greeting card.

Since the marketing statement is relevant, it is not really as bad as you think to insert these marketing messages. In fact, some people will find these particularly useful as they try to find products and services related to the occasion.

2. The “loyalty” award – Another good marketing strategy is the “loyalty” award for greeting cards. This move basically has you telling the reader that their loyalty is really appreciated. You reward the readers for their loyalty by giving them discounts or exclusive knowledge on your product or services. Not only does this get you into the good side of your market, but it also actually ensures that you get them back because you are offering them special privileges and discounts.

3. The “prize” – You can also go for greeting card marketing that has a “prize”. Basically this involves you giving a certain type of prize or giveaway because of a certain occasion. This allows you to do some direct lead marketing, giving you a chance for people to register or at least discover your firm and your products.

By promising a prize to people if they respond, it is well possible to expose your greeting card marketing message to tons of other people just because they want that free item. So try out using the price approach with your greeting card prints.

4. The public relations card – You can also insert some public relations content in your greeting cards. This of course should contain some basic and impressive information about your company. It should have the company’s achievements, certifications, awards and other evidence of real authority.

This allows you to not only gain the trust of readers, but also of course earn a better and more positive reputation that will give you good will when it comes to your products and services. So if you need a boost in your reputation, you might want to go for greeting cards and public relations marketing.

5. The coupon card – Lastly, one of the best and most creative marketing inserts that actually produce results is the coupon card. The coupon greeting card is basically a greeting card that has coupons integrated into its design. Having coupons within the design is a sure fire way to make your readers respond to those greeting cards a lot faster and better.

This is because the coupon is actually one of the most effective convincing tools for people to actually respond to a marketing message. So try to design greeting cards with coupons. It can really be effective.

So as you can see, there are a lot of creative and effective marketing strategies that can be inserted within your greeting cards. This can get you a lot of great opportunities so try it out.


Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing promoting greeting card printer.