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In this country, you gain income by making people
happy or keeping them from being unhappy. The more people you help, the
more income you receive. Even a funeral home falls into the \"make
people happy\" category. Obviously the event that brings you to a
funeral home is extremely sad, but a successful funeral home will make
the family feel better and more comfortable in a sad situation.
Insurance sales are in the \"keep from being unhappy\" category. Nobody
wants to pay for insurance, but if you have a loss, insurance will keep
you from having to lay out money on account of that loss, therefore,
making you less unhappy.
In the corner deli, the more pastrami
you slice, the richer you get. If people love your food, they will come
back and you get to slice more pastrami. In the case of Microsoft, Bill
was able to sell his software to just about everyone. You may not love
it, but apparently it\'s the best option because virtually EVERYONE uses
it. He made virtually EVERYONE happy, [varying degrees, no doubt] but
that made him one of the richest men in the world. OK, that\'s simple
enough. I am sure you already knew that. So how do you get the first
customer? That\'s the challenge. People think they can open a store and
customers will just come in and throw money at them. It doesn\'t always
work that way. You have to sell.
Everyone who is successful
sells. I mean everyone. You may be a brain surgeon, but first you have
to sell the patient on the idea of having brain surgery. Now, it may be
obvious that he needs it. \"Have surgery, or die.\" Closing that sale may
be easy, but the surgeon still needs to sell the patient on the idea of
using him or her to do the surgery. ER docs may be an exception. Sure,
in some cases a doctor, lawyer or other professional may have such a
great reputation that clients come in droves, but he didn\'t start out
that way, at some point he had to sell.
A research scientist
needs to sell the government or the university to get funding. Lawyers
sell to the jury as well as to their clients. The President has to sell
the voters to get elected, then has to sell his ideas to Congress. See,
everybody sells in one form or another. There is no way around it. In
order to have a business, someone has to convince people to buy from
you, or what\'s the point?
Get sales and marketing ideas, as well as information on every aspect of starting your own business at: http://www.BusinessBook4U.com .
Joseph Milillo
The Secret to Small Business Startups
http://www.BusinessBook4u.com