Many people have taken the decision to go for organic things as opposed to synthetic ones. That is because people nowadays want to live not only longer but also healthier. There is a growing concern over lifestyle diseases and many are being attributed to poor food choices. Hence organic companies are already making a killing out of the situation. One of the things that help promote organic products is the production of consumer rack cards. People want to learn more and maybe, they also want to be affirmed that they are doing the right thing. You have to consider this if you are now in the process of preparing for a rack card printing.

More than just wanting to know about your products, people would also like to read about the current health problems, statistics, and situations all over the world in relation to not eating organic products. They want to be told once again that what they are doing is not right and that they need to change their eating habits and food choices in order to become healthy. Additionally, they would want to know about how organic products can help them and how nutritious organically grown farm produce can be. They want facts. Of course, they could very well research on these topics on the internet but that would be time consuming. And they do not want to jump from one website to another. For them, it would be nice to read all the details that they need in one convenient package.

Since there is a lot of information available about organic products online and in books and magazines, you will have to research them and compile them. You will be the one to determine which ones are the most important and what you will include in your rack card. The tricky part is how to make them short enough to fit the limited space in your rack card and not miss out on the most important details.

The best thing to do is to summarize the gist in one or two paragraphs only. You will probably need a one-sentence introduction and another one-sentence compelling conclusion. In the middle, you will drive your point by saying how important it is to make a shift to eating organic products as compared to those that are laced with chemical fertilizers and pesticides. Talk about the effects of both products on a person’s health, as well as the greater benefits of organic products. After paragraph style introduction, include statistics that are enumerated in bullet form. These can be anything to the places with the most rampant diseases, the kinds of illnesses caused by eating processed foods, percentage of nutrients that are in organic produce, and the like. It could really be anything as long as you can cite your sources. At the end of everything, write down all your sources in smaller font, italicized. This will make your rack card credible.

You can be caught up with the information dissemination campaign but don’t forget to advertise your products in your rack cards. After all, it is your company that’s paying for the rack card printing. Delegate some panels for your products and descriptions. And then include your company’s name and details at the end. If you have a website, highlight it in big bold fonts at the end. That will encourage your readers to look for more information from the website.


Jerome Wetzel is a business man using rack cards in his coffee shop, that’s why he always find for Commercial Printing company with good quality but low in pricing.