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It’s not surprising to know that the business cards remain to be among the most used printed marketing material today. Although flyers may be much cheaper, they are likely to get thrown away easily. Business cards on the other hand are kept so they become a good business resource. However, to maximize the effectiveness of your business card printing, there are some things you need to do to ensure your cards generate sales and profits.
At first, designing and creating your cards can be tricky, but with good planning you can be sure to create the best cards for your business. In fact, you can create your own cards on your own with the right printer. You don’t need to spend a lot of money. What you simply need is careful thought and planning. To help you create the best business cards, here’s what you need to know:
1) Size consideration. The standard size of business cards is 3.5 inches by 2 inches. If you want people to keep your cards, you need to make sure your cards are printed in the standard size. Most business card holders and folders are created in the standard size, so if you create bigger cards, they won’t surely fit in standard business card holders. If you want uniquely shaped cards, you can do so but make sure to keep them in the standard size.
2) Card stock use. A lot of business owners don’t think of the card stock until they need to print their cards. You shouldn’t do this. You need to pick the card stock you will use at the start of designing your cards. Be sure to pick a sturdy card that will let your cards stay in pristine condition. Although it is okay to have your cards coated, don’t laminate both sides so people can still write notes in your card. If you want a sophisticated look, you can opt for linen paper.
3) Font style. Some business owners would choose to use fancy fonts in their cards to the point that their contact details are hard to read. You have to remember that if people can’t read your contact detail easily, they will likely throw away your cards. As such, it is best to just use a simple font that is legible and easy to read. Resist the temptation to use cursive fonts. Leave them to your other marketing materials.
4) Logo. This is an important element to put in your cards. If you want people to recognize your business easily, you need to create a good logo. It has to be noticeable and memorable so that people will get familiar with you easily.
5) Pictures and images. If you already have your logo in your business card templates, it would be best to just use one or no image at all. This is to ensure that your cards look simple and legible. Keep in mind that there is simply not enough room in your cards to put big images. Just stick with one image and make sure it is placed strategically in the template.
6) Back side. Don’t leave the back side of your cards blank. Use it to provide additional details to your customers. You can print a map, calendar, or coupon at the back of your cards. This will definitely increase the chance of people keeping your card.
Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing promoting business card templates.
At first, designing and creating your cards can be tricky, but with good planning you can be sure to create the best cards for your business. In fact, you can create your own cards on your own with the right printer. You don’t need to spend a lot of money. What you simply need is careful thought and planning. To help you create the best business cards, here’s what you need to know:
1) Size consideration. The standard size of business cards is 3.5 inches by 2 inches. If you want people to keep your cards, you need to make sure your cards are printed in the standard size. Most business card holders and folders are created in the standard size, so if you create bigger cards, they won’t surely fit in standard business card holders. If you want uniquely shaped cards, you can do so but make sure to keep them in the standard size.
2) Card stock use. A lot of business owners don’t think of the card stock until they need to print their cards. You shouldn’t do this. You need to pick the card stock you will use at the start of designing your cards. Be sure to pick a sturdy card that will let your cards stay in pristine condition. Although it is okay to have your cards coated, don’t laminate both sides so people can still write notes in your card. If you want a sophisticated look, you can opt for linen paper.
3) Font style. Some business owners would choose to use fancy fonts in their cards to the point that their contact details are hard to read. You have to remember that if people can’t read your contact detail easily, they will likely throw away your cards. As such, it is best to just use a simple font that is legible and easy to read. Resist the temptation to use cursive fonts. Leave them to your other marketing materials.
4) Logo. This is an important element to put in your cards. If you want people to recognize your business easily, you need to create a good logo. It has to be noticeable and memorable so that people will get familiar with you easily.
5) Pictures and images. If you already have your logo in your business card templates, it would be best to just use one or no image at all. This is to ensure that your cards look simple and legible. Keep in mind that there is simply not enough room in your cards to put big images. Just stick with one image and make sure it is placed strategically in the template.
6) Back side. Don’t leave the back side of your cards blank. Use it to provide additional details to your customers. You can print a map, calendar, or coupon at the back of your cards. This will definitely increase the chance of people keeping your card.
Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing promoting business card templates.