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So you printed all those special custom business cards only to discover that they are letting you down. There are plenty of possible reasons why your business cards fail to get the results you want. However, there are five major causes that you should be able to identify and eventually correct. Let me list down for you these give major causes. Use this to analyze and correct your next batch of business cards. Hopefully this will be your key to better business cards that give real results for your career and your business.
1. Too common design – If you used a template from your design software or just tweaked a template that was saved from a free online source, then you will have a business card design that is probably “too common”. When this happens, it will be harder for people to actually distinguish and remember your business cards, causing your business card printing to basically fail. So avoid using templates and creating business card designs that just look too common.
2. Missing details – A business card can also fail because of missing details. People expect more than just phone numbers and addresses today. One must add email addresses, web pages, social networking handles and even certain certifications or accreditations for them to really be impressed with a business card. If these details are not present, more likely than not, they will not really respond immediately as they think the card does not have enough information.
That is why you should try to review your business cards, as well as the expectations of your typical targets for those prints. Make sure the important details they need and want are in your business cards, to ensure that your business card does give what they need.
3. No reliable signs of authority – Trust is an important factor of course when it comes to business cards. Readers actively look for important signs of authority within a business card to judge for themselves if the person is trustworthy or not.
They typically look for official looking logos, real looking websites and email addresses as well as professional serial numbers or certifications. Without these signs of authority, people will trust your business cards less. That is why you should always strive to display them for your own business card’s sake.
4. Lack of professional and coherent theme – Coherence and professionalism is important in the theme of a business card. If there is no one image or theme projected in your business cards, basically it will have no primary focus. People will be confused as to what exactly you want to say or portray to them. So make sure you avoid mixed messages in your business cards. Have a professional looking coherent theme ready for your business card printing.
5. Cheap quality – Finally, one of the most common reasons why business cards fail is simply because of cheap quality. While it is quite good to save money today in terms of business card printing, you should not hamper your business cards too much.
Using the cheapest paper and inks will result in very flimsy, easily faded business cards that will hardly do their intended job for you. So do not go TOO cheap on your cards. Give them some decent materials to help them do a decent job.
Now you know the possible causes why your business cards are failing you. With these in mind, it should be easy to correct these mistakes as they come up in your later batches of custom business cards.
Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing promoting custom business cards.
1. Too common design – If you used a template from your design software or just tweaked a template that was saved from a free online source, then you will have a business card design that is probably “too common”. When this happens, it will be harder for people to actually distinguish and remember your business cards, causing your business card printing to basically fail. So avoid using templates and creating business card designs that just look too common.
2. Missing details – A business card can also fail because of missing details. People expect more than just phone numbers and addresses today. One must add email addresses, web pages, social networking handles and even certain certifications or accreditations for them to really be impressed with a business card. If these details are not present, more likely than not, they will not really respond immediately as they think the card does not have enough information.
That is why you should try to review your business cards, as well as the expectations of your typical targets for those prints. Make sure the important details they need and want are in your business cards, to ensure that your business card does give what they need.
3. No reliable signs of authority – Trust is an important factor of course when it comes to business cards. Readers actively look for important signs of authority within a business card to judge for themselves if the person is trustworthy or not.
They typically look for official looking logos, real looking websites and email addresses as well as professional serial numbers or certifications. Without these signs of authority, people will trust your business cards less. That is why you should always strive to display them for your own business card’s sake.
4. Lack of professional and coherent theme – Coherence and professionalism is important in the theme of a business card. If there is no one image or theme projected in your business cards, basically it will have no primary focus. People will be confused as to what exactly you want to say or portray to them. So make sure you avoid mixed messages in your business cards. Have a professional looking coherent theme ready for your business card printing.
5. Cheap quality – Finally, one of the most common reasons why business cards fail is simply because of cheap quality. While it is quite good to save money today in terms of business card printing, you should not hamper your business cards too much.
Using the cheapest paper and inks will result in very flimsy, easily faded business cards that will hardly do their intended job for you. So do not go TOO cheap on your cards. Give them some decent materials to help them do a decent job.
Now you know the possible causes why your business cards are failing you. With these in mind, it should be easy to correct these mistakes as they come up in your later batches of custom business cards.
Gary Maxwell is an artist focused on catalog printing. Born and raised in Colorado, He is currently a freelance for online designing promoting custom business cards.